Netflix, the world’s leading streaming service, has announced its plans to build its own ad server, entering the competition with tech giants like Google, Amazon, and Comcast. This move comes 18 months after Netflix joined the ads business, and the company has already seen significant growth in its ad-supported tier.
Building Its Own Ad Server
Netflix’s decision to build its own ad server is a strategic move to take more control over its ad business. This will allow the company to have more flexibility and autonomy in how it serves ads to its users, potentially leading to a better user experience and more targeted advertising.
Competing with Tech Giants
By building its own ad server, Netflix is positioning itself to compete more directly with the major tech players in the advertising space, such as Google, Amazon, and Comcast. These companies have long dominated the digital advertising market, and Netflix’s move could disrupt the status quo.
Significant Growth in Ad-Supported Tier
Netflix has reported significant growth in its ad-supported tier since its launch, indicating that there is a demand for a more affordable streaming option with ads. This growth has likely contributed to Netflix’s decision to build its own ad server, as the company looks to capitalize on this momentum and gain a larger share of the advertising market.